Iacona Technology Solutions

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ITS - Internet Marketing Solutions

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ITS - Internet Marketing Solutions

SEO | SEM | Pay-Per-Click | Email Blasts | Analytics | Chat


ITS – Website Search Engine Optimization “SEO” 


 We will analyze your websites content and create keyword rich meta-data to ensure the search engines find your site.  This will increase your websites “organic” search engine rankings. The organic rankings are where your site shows up in the search engines below the paid advertised areas.  This is an ongoing process required to stay ahead of your competition in the rankings.

ITS – Social Media Marketing "SMM"


Everything you need to optimize your Web Presence and get discovered in more places online. We’ll continuously flood the search engines, social media networks, and consumers with fresh content that is eye catching and appealing. We will create and integrate a Blog into your existing website, Facebook, Twitter, and Google + accounts; our intention is of tying everything together. We’ll continue to manage and assist with new content, including UNLIMITED blogs posts, updates, online press releases and reputation management.  You tell us of your company and we’ll inform the world!

ITS-Pay-Per-Click Search "PPC"


 The most affordable and effective way to get your local business in front of people in your service area, right as they’re ready to make a purchase.  Pay-Per-Click search engine advertising is developed specifically for local and regional businesses.  We deliver the finest results by only focusing our efforts on the top three heavyweights; Google Ad Words™, Yahoo!® and Bing™.  Also included are listings in Google Places, Yelp, City Search, Insider Pages, Super Pages and Yahoo local.  We will provide guidance on your budget for each search engine; ultimately it’s up to you to decide how much you want to invest.  We can custom design our packages based upon your budget and specific needs.


ITS – Email Blasts! 


Marketing isn’t just about getting new customers; it’s also about retaining existing ones.  Ongoing customer communication through email marketing is a critical piece of the customer retention mix.  Insightful reporting and analysis allows you to see who opens the email blast, and who clicks on which links attached within the email.  Customizable auto responders are incorporated to save your in-house resources while improving customer retention and sales.  Custom email templates are tailored with your own logo, colors, and images. UNLIMITED emails per month, with no occurring limits, just provide the simple content, and blast away.


ITS – Chat 


“Live chat” is a technology that proactively engages your website visitors, by directly connecting your customer to a live company representative. This function helps answer immediate questions, captures a potential lost sale, and shows the viewer that your company is responsive with complete pulse control. Integrating ITS – Chat into websites has been proven to demonstrate when customers can contact you in real time, it leads to more sales conversions, and less time spent resolving customer issues in stores.


ITS – Analytics 


 ITS- Analytics helps define where your site is failing and succeeding in your online marketing campaigns.  We will provide monthly reports showing detailed website traffic, most viewed content and top referring sites. This is a key tool that shows us where your web traffic is coming from, how long a viewer stays on your site, what they’ve looked at, and the keywords used to find you.